News
Customer Data Profiling: The Precision Problem (Part 1 of 4)
Posted in: Master Data Management - Jun 20, 2016Over the years, CRM tools have evolved from simple customer databases into increasingly more sophisticated tools for engagement, but the growing amount of customer data brings new challenges.top
Merging Multisource Customer Data
Posted in: Master Data Management - Jun 06, 2016Finding common attributes to join customer data across multiple data sources is extremely important, but it can be time consuming and challenging. Thankfully, there are methods and tools that can help in this process.top
Evaluating Master Data Management Technology
Posted in: Master Data Management - May 18, 2016Choosing a vendor for master data management? Use these seven criteria to match available tools to your enterprise's needs.top
MDM: Keep Your Eyes on the Business Problem
Posted in: Master Data Management - May 05, 2016The impetus for MDM should come from within and be shared by all of the lines of business. There must be a consensus that there's a business problem and that MDM is the solution.top
Managing Customer Data for Analytics (Fourth in a Series)
Posted in: Master Data Management - Apr 25, 2016Customer analytics can help you optimize business processes, but first you must assess how you are managing your customer data.top
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