News

Intelligent Authentication Using Data Analytics

Posted in: Master Data Management - Aug 18, 2016

Financial institutions are using more sophisticated techniques to ensure security and improve the user experience.top

Faster BI for the Masses: How Search Can Make Analytics More Accessible

Posted in: Business Intelligence - Aug 04, 2016

Business intelligence is critical to getting answers from data, but for many users it is also a huge source of frustration. Since its beginning, the mission of BI has been to make it faster and easier to locate the right data, query it, and return meaningful answers for reporting and analysis. Newer data visualization and discovery tools have improved the user experience, and data warehouses and data lakes have added terabytes to the data within reach. Yet, it still can be a slow and difficult process to get to the most relevant data without help from technical experts. Users often have to wait for their answers and unless the technical experts also have a strong understanding of the business, the answers are usually inadequate—and the process starts all over again.top

Customer Data Profiling: Persona Analytics (Part 4 of 4)

Posted in: Master Data Management - Jun 23, 2016

Now you understand behavioral analytics, and you can distinguish between individuals sharing a single customer account. How can you use this information for business advantage?top

Customer Data Profiling: Persona Disambiguation and Behavioral Analytics (Part 3 of 4)

Posted in: Master Data Management - Jun 22, 2016

When multiple customers use one account, it can cause problems for your predictive models. Use behavioral analytics to separate the personas and improve your customer service.top

Customer Data Profiling: Problems with Personas (Part 2 of 4)

Posted in: Master Data Management - Jun 21, 2016

Even an advanced CRM system can break down when one customer profile is capturing the attributes and behaviors of more than one real individual.top