News

TDWI Checklist Report | New Data Practices for a Single Customer View and Omnichannel Marketing

Posted in: Master Data Management - May 01, 2017

Modern marketers are capturing success with an arsenal of advances in data management, software automation, and customer analytics that enable a single view of the customer. New sophisticated practices in omnichannel marketing leverage that view so marketers can serve burgeoning numbers of customers and channels. This Checklist Report drills into the data requirements of modern digital marketing, with a focus on the single customer view and omnichannel marketing.top

Ten Mistakes to Avoid in Data Maturity and Modernization<br /><span class=’memberInlineSnipe’>TDWI Member Exclusive</span>

Posted in: Master Data Management - Apr 21, 2017

 

By William McKnight

Companies everywhere are realizing that data is a key asset that can directly impact business goals. Yet, in some enterprises, awareness of data’s value doesn’t translate into increased data maturity and modernization. In this Ten Mistakes to Avoid, William McKnight identifies the misguided practices that cause the most friction in modernization efforts and the journey to higher data maturity.

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Improve Customer Service and Intelligence with MDM and Data Virtualization

Posted in: Master Data Management - Mar 16, 2017

Companies often lack a single version of the truth for customer, product, or service data. Two technologies can address the issue: data virtualization and master data management.top

The Good, The Bad, and the Hype about Graph Databases for MDM

Posted in: Master Data Management - Mar 14, 2017

Are graph databases the end-all, be-all for master data management?top

Omni-Gen: Simplifying and Accelerating Master Data Management

Posted in: Master Data Management - Mar 03, 2017

Download this white paper for a discussion of the pitfalls and problems of legacy master data management methods, along with highlights of innovative new approaches.top