News
Marketing Accountability: A CEO Blueprint
Posted in: Business Intelligence - Jun 07, 2019Despite years of vetting and advances in media measurement, analytics, models and attribution, Forbes research—with over 800 CMOs and 50 subject matter experts—revealed that most CMOs still struggle to quantify and communicate the value marketing creates to their leadership, peers and partners. top
Making Flow Happen: How to Build Dashboards That Persuade, Inform and Engage
Posted in: Business Intelligence - Jun 07, 2019In data visualization, flow is crucial. Your audience should smoothly absorb and use the information in a dashboard without distractions or turbulence. Lack of flow means lack of communication, which means failure. top
5 Things Your Spreadsheets Can’t Do
Posted in: Business Intelligence - Jun 07, 2019For many, Excel is the go-to analysis tool of choice. But as useful as it can be, it just can’t do it all.top
The Marketing Analytics Evolution
Posted in: Business Intelligence - Jun 07, 2019With new marketing channels and technologies popping up every day, marketers must adapt and evolve their analytics strategies, skills, and solutions to survive. top
5 Ways to Maximize Your Salesforce Data
Posted in: Business Intelligence - Jun 07, 2019Salesforce is one of the most widely used customer relationship management tools in business today, and the data collected with it is vital to decision making throughout every sales organization. Utilize these 5 tips for boosting your pipeline with Salesforce data. top
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